Search Engine Marketing–what are we talking about?
Search Engine Marketing (SEM) provides the content that you actually want to see and when you want to see it. Think about it. The Old School form of marketing and public relations relies on the...
View ArticleSearch Engine Optimization for PR
I mentioned in my earlier article, “The Key to Finding Targeted and Relevant Keywords“, that search engine optimization is coming on strong for public relations and publicity and I would write more on...
View ArticleWordPress for Microsites and Landing Pages – part 1
Ironically, one of the beauties of using WordPress to create microsites and landing pages is that WordPress is essentially a blogging platform. An open-source content management system application,...
View ArticleYes, Virginia, there are meta tags for WordPress sites
Meta tag. A familiar term to many of us, but what are meta tags and how important are they to an effective search engine optimization strategy when we build WordPress sites? I thought it would be...
View ArticleYou don’t need to be an Amazon to market globally
One of the groundbreaking effects of the World Wide Web was the introduction of the capacity for anyone to do business anywhere in the world. I had my first experience when I contracted with a software...
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